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Mr. Rajinder Raina

Sr. Vice President

Macons Equipments Pvt. Ltd.

"We grew at around twenty percent year-on-year which is more than the industry growth & the best part was our price realisation this year. We shall end the year with a wider network of dealers which augers well for the next fiscal year"

 

Which are the new products you have launched in BC India 2018?

We, at Macons, have launched three new products in two product verticals. We are entering into multiutility equipment domain throughTruck Mounted Aerial Work Platforms.This is a new territory for us. It’s a joint venture betweenSOCAGE of Italyand Macons. Two of these models,manufactured in our plant, have been launched at bC India today.
MCP Bin 240, is a 240cum/hr batching plant which is going to be the biggest model in our range.These are the three products which have been launched here.

You have been Pioneer in batching plantsand  now you’re diversifying into this  lifting equipment So you are looking for any more.  

Yes, we’ll be getting into more equipments in Concrete segment to further augment the range.Then there would be some associated products also, not exactly similar to existing  products, but definitely associated products. We are getting into the concreting and infra projects’ domain in a much bigger way in2019.We are looking to double our top line through organic growth as the market grows plus foray into allied product domains.

What was the growth rate of Macons this year?

We grew at around twenty percent year-on-year which is more than the industry growth & the best part was our price realisation this year. We shall end the year with a wider network of dealers which augers well for the next fiscal year.

Please brief us about your export.

We have started exports to Nepal, SriLanka, Bhutan & Bangladesh. We participated in two exhibitions, one in Sri Lanka  and the second one in Nepal  recently. We are moving in to these markets strategically. We will be now entering the Middle East, Indonesia andfurther into some of the African & Latin American  countries. We are working on various aspects of emission,safety& noise to comply with European norms/standards first and also on fit & finish to take the products to contemporary level. Rushing into exports all acrossis not our priority. We shall move in a planned manner with due diligence. We are targeting around 10 percent of the top line from exports.

Brief our readers about your dealership network.

We at Macons are clear about our next 5 years strategy. A robust dealership network shall be put in place in next 12 to 18 months time. Our dealers are going to be our long term partners in growth.They shall be our front end & the first interface with the customers. Our network partners are going to be the game changers in our go to market strategy. We have begun this process on a very good note & are progressing well.

What was the effect on Macons products because ofthe rise of dollars price?

The strength of Macons is the vision of the CMD, Mr Dharmesh Surelia, which is localization of the best global technologies & products. Our entire product range is fully localized except for a few components which are imported from our overseas partners. Value wise the proportion of these items is pretty low compared with our partners which gives us a cost advantage & saves us the vagaries of the INR/USD. Make in India shall continue to remain our core competence.

What is your forecast for the year 2019?

I believe if the same government continues, the momentum will continue. In case of  change in government ,the  momentum will slow down. Because the sentiment might change. But still it will not effect the industry in a big way. 2019 is going to be a gamble with politics & we at Macons will try & buffer it by operating in added product domains.

What are your goals for coming year 2019?

we are looking for twenty five percent growth over last year because we are adding products verticals and full new product range. Improved product range & dealership network should ensure more than 25% growth in the coming year. There are a few other marketing plans on the anvil to garner increased market share. For Macons, fiscal 2019-20 will surely be the best so far & in a big way at that.